Pocko for Boy's & Girls - ‘Salute Women’ International Women’s Day 2019 Campaign
Fun Fact: Salute Women’s idea for the W salute came from the iconic two-finger Peace symbol and was reimagined to help create momentum and build awareness for gender equality. Pocko are super proud to represent such talented female artists so we are absolutely thrilled to showcase the gorgeous salutes from Alessandra Genualdo, Ana Tortos, Kyoko Hamada, Carolina Niño Büro & Paul Bower for IWD19!
The work
Let’s hear it for the ladies! To celebrate International Women’s Day, our artists created their own unique take on a three-finger W salute as part of the Salute Women campaign by Dublin-based agency, Boys & Girls. The ‘Salutes’ were then displayed on both our artists and the @salutewomen instagram account to spread awareness and empowering gender equality .