Pocko x Awolff for Factum foundation
Pocko Social and AWolff Studios teamed up with The Factum Foundation to create a short animated film to promote digital documentation and the preservation of cultural heritage. The animated film is a call to action campaign focused on the importance of archaeological preservation and how we can use a new technology called Photogrammetry to save our cultural heritage sites.
The brief from Factum was all about spreading the message of how much in danger our cultural heritage and what we can do help through new technology. Through extensive research and some challenging obstacles Nicola and Matteo wrote, directed and produced this short film ‘There is no Future without a Past’ to convey a message for a noble campaign.
“We wanted to celebrate human achievements and to move away from using motion graphics to explain issues so we developed rich, detailed illustrations to show what we have as human heritage.”
“It’s been very refreshing working for IF, an organisation that aims to work on a broader issue that I’ve suspected for some time to be at play in every part of news and society.”
The film illustrates the factors that have contributed to the destruction of these monuments such as war, natural erosion, and vandalism and more recently tourism, which takes us to the development of Photogrammetry and how it works. Photogrammetry allows anyone outside the scientific circle to be part of a process where photo can be used to ‘map’ any monument or artefact and save the data to re-create facsimiles in the future.
“The film takes us on a journey using a strong visual style through various monuments reflecting human creativity and civilisations throughout the centuries.”
The result is an emotional call to action film for a cause and technology that advances our capabilities to preserve our past for future generations.
Watch the full length film here
