Distance Couture
One of the most important pieces of government advice during this Corona advice pandemic is to keep your distance. AMVBBDO approached Pocko Social artists to collaborate on a fashion label, designed to make people stay away from you at all costs.
Their intention is to have "T-shirts that will have people crossing the road to avoid you, desperately avoiding your gaze."
Pocko artists were completely free to design whatever they thought would make them cross the road most – some designs are down right creepy. Pocko Social is all about social responsibility and working to promote positive change, so all profits made from the sales of the t-shirts go to NHS Charities Together.
"It’s been an absolute pleasure working with Pocko Social and their amazing roster of artists! Since social distancing will be the name of the game for a while now, it was so great to have the Pocko artists contribute their quirky and funny designs that will keep people away, or at least 1 meter away."
You can purchase the t-shirts from here!
Artists involved; Simon Landrein, Michela Picchi, Marco Oggian, Dave Anderson and Paul Bower.